CHARLIE Magazine

TaglinePerfecting the local online glossy in Charleston, South Carolina
Year Founded2009
Type or CoverageArts & Culture
StateSouth Carolina
Business TypeFor-profit
Revenue SourcesLocal Ads
Revenue SourcesNational Ads
Revenue SourcesPrint Ads
Revenue SourcesEvents
Revenue SourcesMembership
Revenue SourcesSponsorships
Revenue SourcesWeekly Deals
Institutional SupportNo Institutional Support
Staff Size (Business)2-5
Staff Size (Editorial)6-10
Active Volunteers1-10
Mappin LocationCharleston - South Carolina
Principal StaffCaroline Nuttall
Principal StaffJustin Harris
Principal StaffJessica Kenny
Description“When you start something what your role ends up being is quite different than what you imagined it to be” says Caroline Nuttall founder of CHARLIE a local culture magazine based in Charleston South Carolina. Originally a publicist Nuttall founded the website in 2009 and expanded it successfully to a niche market profitability and a part-time staff of about sixteen paid freelancers. Along the way she deftly treaded the tightrope between adapting to opportunity and steely (but polite) insistence on her vision. She found her business experience a surprising asset and her lack of publishing experience less of a hindrance than she feared. (“If you don’t know art direction find the best art director you can and just let him do his thing” she explains.)
Profile on CJR