Grist



Irreverent online environmental magazine offers in-depth reporting with "secret sauce"pre-2000ScienceNationalWashingtonSeattleNon-profitNational AdsDonationsGrantsSponsorshipsFord FoundationRockefeller Brothers FoundationOther Foundation6-1011-201-10ExpressionEngineThe Guardian Environment Network; shares content with SFGate.com; members of the Climate Desk collaboration; The Kendeda Fund; V. Kann Rasmussen Foundation. A list of other funders can be found here.Seattle - WashingtonChip GillerScott RosenbergGrist is an irreverent online environmental magazine that aggressively courts young readers ad dollars and philanthropic backers. Launched in 1999 the publication could be considered an octogenarian in web years but maintains the tenor of a cheerful young rebel. To celebrate the nonprofit’s tenth anniversary Grist founder and CEO Chip Giller announced a “Screw Earth Day!” campaign saying “too many people tokenize Earth Day using it as an excuse to hug a tree one day and ram it with their SUV the next.” The irony hardly lost on Giller is that Grist got its start with support from Denis Hayes the environmental activist who coordinated the original Earth Day in 1970. Now Grist with its trademarked tagline “Beacon in the Smog” reaches about 800000 individuals per month through its website e-mails and avid use of social media. The site was on pace to spend $3 million in 2010 about $500000 of which comes from corporate ads and sponsorships $300000 from reader donations and the balance from philanthropic foundations. “When we started people were asking why we would do this a nonprofit on this subject: ‘Are you smoking crack?’” Giller recalls. http://www.cjr.org/news_startups_guide/2011/01/grist.phpgrist.org
TaglineIrreverent online environmental magazine offers in-depth reporting with "secret sauce"
Year Foundedpre-2000
Type or CoverageScience
StateNational
StateWashington
CitySeattle
Business TypeNon-profit
Revenue SourcesNational Ads
Revenue SourcesDonations
Revenue SourcesGrants
Revenue SourcesSponsorships
Institutional SupportFord Foundation
Institutional SupportRockefeller Brothers Foundation
Institutional SupportOther Foundation
Staff Size (Business)6-10
Staff Size (Editorial)11-20
Active Volunteers1-10
CMSExpressionEngine
AffiliationsThe Guardian Environment Network; shares content with SFGate.com; members of the Climate Desk collaboration; The Kendeda Fund; V. Kann Rasmussen Foundation. A list of other funders can be found here.
Mappin LocationSeattle - Washington
Principal StaffChip Giller
Principal StaffScott Rosenberg
DescriptionGrist is an irreverent online environmental magazine that aggressively courts young readers ad dollars and philanthropic backers. Launched in 1999 the publication could be considered an octogenarian in web years but maintains the tenor of a cheerful young rebel. To celebrate the nonprofit’s tenth anniversary Grist founder and CEO Chip Giller announced a “Screw Earth Day!” campaign saying “too many people tokenize Earth Day using it as an excuse to hug a tree one day and ram it with their SUV the next.” The irony hardly lost on Giller is that Grist got its start with support from Denis Hayes the environmental activist who coordinated the original Earth Day in 1970. Now Grist with its trademarked tagline “Beacon in the Smog” reaches about 800000 individuals per month through its website e-mails and avid use of social media. The site was on pace to spend $3 million in 2010 about $500000 of which comes from corporate ads and sponsorships $300000 from reader donations and the balance from philanthropic foundations. “When we started people were asking why we would do this a nonprofit on this subject: ‘Are you smoking crack?’” Giller recalls.
Profile on CJRhttp://www.cjr.org/news_startups_guide/2011/01/grist.php
Homepagegrist.org