TaglineThe web's definitive video game press
Year Foundedpre-2000
Type or CoverageArts & Culture
CitySan Francisco
Business TypeFor-profit
Revenue SourcesNational Ads
Institutional SupportNo Institutional Support
Staff Size (Business)Shared Corporate Staff
Staff Size (Editorial)21-40
Active VolunteersNone
AffiliationsVarying syndication agreements
Mappin LocationSan Francisco - California
Principal StaffHilary Goldstein
Principal StaffPeer Schneider
Principal StaffChris Carle
DescriptionIGN which began in 1996 as just another video game site in a flood of similar sites with a similar voice has become one of the behemoths of Internet journalism with over 13 million unique visitors a month and a staff size rivaling that of many newspapers. Its success is a model for how a Web site can tap a specific niche audience and do so well enough to create a publication that goes beyond the typical scope of the enthusiast press—when it comes to video game coverage it’s no exaggeration to say that IGN is the most important outlet in the country.
Profile on CJRhttp://www.cjr.org/news_startups_guide/2011/01/ign.php