TaglineScience news at light speed
Year Founded2004
Type or CoverageScience
StateNew York
CityNew York City
Business TypeFor-profit
Revenue SourcesNational Ads
Revenue SourcesRetail revenue from parent network
Institutional SupportNo Institutional Support
Staff Size (Business)Shared Corporate Staff
Staff Size (Editorial)6-10
Active VolunteersNone
AffiliationsDistribution agreements with Yahoo! MSNBC AOL and Fox News.
Mappin LocationNew York City - New York
Principal StaffRobert R.Britt
Principal StaffJeanna Bryner
DescriptionLiveScience cranks out a high-volume mix of newsy and fun science curios in its efforts to chase after the fickle attentions of Internet wayfarers. Readers are voting approval with their clicks—an impressive three million-plus uniques per month—and the site with a full-time editorial staff of five has the relatively rare distinction of being profitable. As part of a rapidly expanding parent company TechMediaNetwork which includes about ten targeted news sites (as of January 2011) and a major consumer reviews site that doubles as a Web retailer of software and electronics LiveScience has multiple revenue streams that are leveraged across the network a formula that is apparently working. Its founding editor Robert Roy Britt who is now editor-in-chief for the network’s news sites has lived through the ups and downs of Web journalism since he joined in 1999. “Everybody has been trying to figure out how to make money in online journalism” he said “and we have figured it out.”
Profile on CJR