TaglineA network of news sites devoted to local food coverage
Year Founded2009
Type or CoverageHyperlocal
Type or CoverageOther
StateNorth Carolina
Business TypeFor-profit
Revenue SourcesLocal Ads
Revenue SourcesNational Ads
Revenue SourcesGrants
Revenue SourcesSyndicated Content
Institutional SupportMcCormick Foundation
Staff Size (Business)1
Staff Size (Editorial)2-5
Active VolunteersNone
Mappin LocationElon - North Carolina
Principal StaffDr Michelle
DescriptionJournalist Michelle Ferrier has been involved in creating online communities for over ten years and was the editor of MytopiaCafe.com a now-defunct hyperlocal news offering by the Daytona Beach News-Journal. Although MytopiaCafe gained a devoted following of 3000 users Ferrier argued in a 2009 piece for Poynter that the site was doomed from the beginning. In retrospect Ferrier felt that the site tried to chew more than it could swallow—it should have started with a smaller geographic footprint or niche topic and then grown its operations and technological capabilities as it gained revenue.
Profile on CJRhttp://www.cjr.org/news_startups_guide/2011/11/locallygrownnewscom.php