TaglineReporting (and financing) the news in Santa Barbara, Calif.
Year Founded2007
Type or CoverageGeneral
CitySanta Barbara
Business TypeFor-profit
Revenue SourcesLocal Ads
Revenue SourcesDonations
Revenue SourcesSponsorships
Revenue SourcesSubscriptions
Institutional SupportOther Foundation
Staff Size (Business)2-5
Staff Size (Editorial)2-5
Active Volunteers11-30
Affiliationshttp://Content: Davenport Institute for Public Engagement and Civic Leadership at Pepperdine University’s School for Public Policy; California Health Journalism Fellowship at USC’s Annenberg School for Communication & Journalism;;; Dos Pueblos High School’s Charger Account student news site (; KEYT (local television station)
Mappin LocationSanta Barbara - California
Principal StaffWilliam M.Macfadyen
Principal StaffMichelle Nelson
Principal StaffLara Cooper
Principal StaffGiana Magnoli
Principal StaffAlex Kacik
Description2006 was a tumultuous year for news in Santa Barbara. The daily Santa Barbara News-Press was experiencing a very public conflict between the publishers and editorial staff that resulted in waves of resignations and firings—a situation which ultimately led the National Labor Relations Board to find that management committed unfair labor practices after the staff voted to unionize. Four years later the local news site Noozhawk believes it has helped fill the void left by the fiasco in the city’s news coverage. The next task which it’s addressing with equal rigor is to find a way to make ambitious online local news financially viable.
Profile on CJR