Oakland Local

TaglineSusan Mernit & co. cover their corner of the Bay
Year Founded2009
Type or CoverageHyperlocal
Business TypeNon-profit
Revenue SourcesLocal Ads
Revenue SourcesDonations
Revenue SourcesGrants
Revenue SourcesMerchandise
Revenue SourcesSponsorships
Revenue SourcesTraining
Institutional SupportOther Foundation
Institutional SupportOther Foundation
Staff Size (Business)1
Staff Size (Editorial)6-10
Active Volunteers1-10
AffiliationsCalifornia Watch; Yahoo! News local partner; distribution from New American Media The Bay Citizen and KALW; Spot.Us; American University J-Lab; The California Endowment; The Harnisch Foundation.
Mappin LocationOakland - California
Principal StaffSusan Mernit
Principal StaffKwan Booth
Principal StaffAmy Gahran
Principal StaffMichelle Fitzhugh-Craig
DescriptionBorn from the community outrage that followed a local police-on-civilian killing caught on cell phone and spread across the Internet one-year-old Oakland Local hopes to grow its professional reporting in 2011 while keeping its street-level perspective on the sometimes dangerous California port city it covers. Founder Susan Mernit edits and publishes the Local with an editorial staff of eight—none of whom are paid as full-time employees—serving the gritty city of 447000.
Profile on CJRhttp://www.cjr.org/news_startups_guide/2011/01/oakland-local.php