Pegasus News

TaglineNews, entertainment, and local information for the Dallas-Fort Worth area
Year Founded2006
Type or CoverageGeneral
Business TypeFor-profit
Revenue SourcesLocal Ads
Revenue SourcesSponsorships
Revenue SourcesTransactions
Institutional SupportNo Institutional Support
Staff Size (Business)11-20
Staff Size (Editorial)6-10
Active VolunteersNone
AffiliationsGoogle News Star Community Newspapers
Mappin LocationRichardson - Texas
Principal StaffSarah Blaskovich
Principal StaffShannon Sutlief
DescriptionPegasus News was made to cover an event like the state fair of Texas. Both are large-scale interactive and can fry something up for everyone. Over 2.5 million people attend the fair each year the largest in the country and from the end of September to the event’s conclusion three weeks later Pegasus News adds a special homepage tab directing curious fair-goers to everything they need to know. Layered stories with diverse categories of information allow Pegasus to really spread its wings. In the state fair coverage for instance readers can find a staff feature on the fair’s bizarre tradition of frying absolutely everything—including “fried beer“—or find a full listing of coupons or watch a citizen-contributed video about where to find gluten-free fair food. Once readers are convinced that attending will be the cultural highlight of the month Pegasus provides an event profile with gate times a map and a link to buy a ticket.
Profile on CJR