TaglineThe prolific online music reviewer/kingmaker
Year Foundedpre-2000
Type or CoverageArts & Culture
Business TypeFor-profit
Revenue SourcesNational Ads
Revenue SourcesEvents
Revenue SourcesSponsorships
Institutional SupportNo Institutional Support
Staff Size (Business)6-10
Staff Size (Editorial)6-10
Active VolunteersNone
Mappin LocationChicago - Illinois
Principal StaffRyan Schreiber
Principal StaffChris Kaskie
Principal StaffMark Richardson
DescriptionFounded in 1995 as an Internet alternative to traditional music fanzines Pitchfork has become a force within the music industry every bit as vital as Rolling Stone or Spin. While somewhat controversial due to its highly opinionated reviews Pitchfork has a reputation for being able to spot new talent and bring them to a much wider audience. Bands such as The Arcade Fire and Broken Social Scene owe much of their current status to reviews in Pitchfork and the publication’s diehard dedication to reviewing an incredible number of albums a month has meant that for years now it has been fighting the good fight to rescue real talent from disappearing into the depths of other publications’ slush piles. [Profile updated October 26 2012]
Profile on CJRhttp://www.cjr.org/news_startups_guide/2010/12/pitchfork.php