TaglinePop culture criticism with an academic bent
Year Foundedpre-2000
Type or CoverageArts & Culture
Business TypeFor-profit
Revenue SourcesNational Ads
Revenue SourcesSyndicated Content
Institutional SupportNo Institutional Support
Staff Size (Business)0
Staff Size (Editorial)2-5
Active Volunteers11-30
AffiliationsPartnership with McClatchy-Tribune for content syndication; ad network affiliations; member of SPIN Music Group a division of BUZZMEDIA.
Mappin LocationChicago - Illinois
Principal StaffSarah Zupko
Principal StaffKaren Zarker
DescriptionBack when the Internet was still the sole purview of academics and nerds journalist Sarah Zupko then working in marketing at Tribune Media Services founded a site catering to those specific audiences. That site was not in fact PopMatters but it was a progenitor of sorts providing web links for researchers studying pop culture. During the years that followed Zupko’s interests shifted from content aggregation to content production and in 1999 PopMatters was born featuring in-depth cultural criticism with an academic flair. [Profile updated December 18 2012]
Profile on CJRhttp://www.cjr.org/news_startups_guide/2011/01/popmatters.php