South King Media

TaglineA network of six hyperlocals in Washington State
Year Founded2007
Type or CoverageHyperlocal
CityDes Moines
CityNormandy Park
CityWhite Center
Business TypeFor-profit
Revenue SourcesLocal Ads
Revenue SourcesNational Ads
Revenue SourcesDonations
Revenue SourcesInternet Radio
Institutional SupportNo Institutional Support
Staff Size (Business)2-5
Staff Size (Editorial)2-5
Active Volunteers1-10
AffiliationsGoogle News
Mappin LocationBurien - Washington
Principal StaffScott Schaefer
Principal StaffMichael Brunk
Principal StaffRalph Nichols
Principal StaffJack Mayne
Principal StaffMark Neuman
Principal StaffJoy Steele
DescriptionIn 2007 Scott Schaefer an Emmy Award-winning comedy writer who worked on shows like Bill Nye the Science Guy and The Arsenio Hall Show decided to create some comedy websites from his home in King County Washington. He quickly discovered that getting advertising or creating revenue for comedy sites was extraordinarily difficult. “You’re competing at a national level” says Schaefer. “Nothing was sticking.” He decided to start another hobby on the side a blog that would cover local events and news in his area. Eventually he created a logo and promoted the site in his area. Before he knew it the blog had taken off and businesses were calling to see if Schaefer accepted advertising.
Profile on CJR