The Awl

TaglineNYC-based cultural witticism from two Gawker alumni
Year Founded2009
Type or CoverageGeneral
StateNew York
CityNew York City
Business TypeFor-profit
Revenue SourcesNational Ads
Revenue SourcesSponsorships
Institutional SupportNo Institutional Support
Staff Size (Business)1
Staff Size (Editorial)2-5
Active VolunteersNone
AffiliationsThe owners of the Awl also have ownership interests in the following sites: and
Mappin LocationNew York City - New York
Principal StaffAlex Balk
Principal StaffChoire Sicha
Principal StaffDavid Cho
DescriptionThe team at New York City-based The Awl has some advice for anybody waiting on some seed funding to launch their dream startup: don’t wait. The Awl launched in early 2009 when founders Choire Sicha Alex Balk and David Cho set out to start their own site with little-to-no financing beyond their personal savings. It wasn’t much but “there wasn’t really anywhere else we wanted to work” says Sicha.
Profile on CJR