The Big Lead

TaglineFrom independent sports blog to corporate flagship
Year Founded2006
Type or CoverageSports
StateNew York
CityNew York City
Business TypeFor-profit
Revenue SourcesNational Ads
Revenue SourcesVenture Capital
Institutional SupportNo Institutional Support
Staff Size (Business)Shared Corporate Staff
Staff Size (Editorial)6-10
Active VolunteersNone
AffiliationsParent Company: Fantasy Sports Ventures; Investment by Gannet Company; Content partnership with USA Today
Mappin LocationNew York City - New York
Principal StaffJason McIntyre
Principal StaffChris Russo
DescriptionThe Big Lead first entered the consciousness of the sports media world around 2006 when then-Kansas City Star sports columnist Jason Whitlock trashed a series of colleagues in a flame-throwing interview that for a few days at least lit up the Internet. Less than a year after that the site received a bigger if more unlikely boost after the ESPN radio personality Colin Cowherd encouraged his listeners to crash the site by flooding it with visits taking it out for around two days. Both incidents highlighted what co-founder Jason McIntyre says has become one of the site’s specialties: covering the media and in turn being covered by the media. The site combines that formula with liberal coverage of professional athletes’ transgressions off-the-field as well as offbeat coverage of more quotidian sports stories like NFL Draft news or pointed takes on Tiger Woods.
Profile on CJR