The Bold Italic



TaglineGannett's bold move in consumer-oriented journalism
Year Founded2009
Type or CoverageArts & Culture
Type or CoverageHyperlocal
StateCalifornia
CitySan Francisco
Business TypeFor-profit
Revenue SourcesEvents
Revenue SourcesSponsorships
Institutional SupportNo Institutional Support
Staff Size (Business)6-10
Staff Size (Editorial)2-5
Active Volunteers1-10
CMSCustom
AffiliationsGannett Co. Inc; content relationship with photo blog Pictory.
Mappin LocationSan Francisco - California
Principal StaffNicole Grant
Principal StaffSarah Han
Principal StaffJennifer Maerz
Principal StaffChris Appelgren
Principal StaffIndhi Rojas
DescriptionThe Bold Italic is an experiment. Slickly designed but still in “beta” the Gannett-owned San Francisco website has an image-heavy layout an alt-weekly feel and a focus on helping its readers find new places to spend their free time. “It’s not meant to replace anything” in the San Francisco print media says Michael Maness who as Gannett’s vice president of innovation and design founded the site and directed its operations until leaving to become a vice president of the Knight Foundation. Rather the site is the result of research Gannett conducted with design and innovation consulting firm IDEO examining the “unmet needs” of media consumers. One clear pattern Gannett and IDEO observed was that people connect to their cities through merchants so they set out to create a publication that would solidify that piece of a city’s cultural identity. “You vote on citizenship by spending dollars on places that you like” says Maness. (Laura Ramos now holds his position at The Bold Italic; she also succeeded him as Gannett’s VP of innovation and design.)
Profile on CJRhttp://www.cjr.org/news_startups_guide/2011/03/the-bold-italic.php
Homepagethebolditalic.com