The Huffington Post

TaglineThe online news behemoth grows up
Year Founded2005
Type or CoverageGeneral
StateNew York
CityNew York City
Business TypeFor-profit
Revenue SourcesNational Ads
Revenue SourcesSponsorships
Revenue SourcesVenture Capital
Revenue SourcesDirect ad sales
Institutional SupportNo Institutional Support
Staff Size (Business)21-40
Staff Size (Editorial)More than 40
Active VolunteersMore than 50
Affiliationspurchased by AOL for $315 million in February 2011.
Mappin LocationNew York City - New York
Principal StaffArianna Huffington
Principal StaffRoy Sekoff
DescriptionAs of the writing of this profile the “BIG NEWS” header at the top of The Huffington Post’s homepage reads: “Unemployment Katie Holmes Natalie Portman Health Lindsay Lohan Smarter Ideas More…” It’s the mix of topics that might be floating around the head of a conscientious politically astute fifteen year old—but given that HuffPost only recently entered the second half of its first decade perhaps the site is maturing more quickly than most people give it credit for. Although criticized by many (perhaps often with a touch of envy at the site’s success) for its heavy reliance on unpaid writers (one of whom Jonathan Tasini spearheaded a readily dismissed $105-million-dollar lawsuit on behalf of an estimated 9000 contributors following HuffPost’s 2011 acquisition by AOL) pageview-mongering headlines and often-bare repackaging of other outlets’ content HuffPost ultimately deserves credit for its more recent strong showings in original journalism—not to mention its continued commitment to growing its reportorial staff. [Profile updated October 31 2012]
Profile on CJR