The Lo-Down

TaglineNews for New York's Lower East Side
Year Founded2009
Type or CoverageHyperlocal
StateNew York
CityNew York City
Business TypeFor-profit
Revenue SourcesLocal Ads
Revenue SourcesBusiness Services
Revenue SourcesSponsorships
Institutional SupportNo Institutional Support
Staff Size (Business)0
Staff Size (Editorial)2-5
Active Volunteers11-30
AffiliationsCUNY’s Center for Community and Ethnic Media
Mappin LocationNew York City - New York
Principal StaffEd Litvak
Principal StaffTraven Rice
Principal Staffco-founder and
DescriptionWhen husband and wife Ed Litvak and Traven Rice started The Lo-Down a hyperlocal news site reporting on Manhattan’s Lower East Side it wasn’t with the intention of creating a business. Litvak a television news producer and Rice a filmmaker took the site live in January 2009 after two years living in the neighborhood and thought of it more as a way to channel their interests rather than as an outlet for any latent entrepreneurialism.
Profile on CJR