The Root



TaglineA strong online presence for the African American press
Year Founded2008
StateNational
StateDistrict of Columbia
CityWashington D.C.
Business TypeFor-profit
Revenue SourcesNational Ads
Revenue SourcesSponsorships
Institutional SupportNo Institutional Support
Staff Size (Business)Shared Corporate Staff
Staff Size (Editorial)2-5
Active VolunteersNone
CMSDrupal
AffiliationsThe Slate Group; The Washington Post Company.
Mappin LocationWashington D.C. - District of Columbia
Principal StaffHenry L.Gates
Principal StaffDonna Byrd
DescriptionFounded in 2008 The Root continues a long tradition of black-perspective journalism in America reporting on social cultural and political issues through an African American lens. With the Quincy Jones-founded Vibe folding in 2009 before its rebirth as a quarterly and Essence and others toughing it out in a shrinking magazine market there’s been a notable gap in publications tailored to black audiences. The Root’s goal is to raise the profile of the black voice in mainstream media once again. To that end the website features original reporting on everything from Oprah Winfrey to charter schools along with reports from Africa the Caribbean and Europe.
Profile on CJRhttp://www.cjr.org/news_startups_guide/2010/12/the-root.php
Homepagehttp://www.theroot.com