The Saginaw Valley Journal

TaglineA for-profit campus news source
Year Founded2009
Type or CoverageGeneral
CityUniversity Center
Business TypeFor-profit
Revenue SourcesLocal Ads
Revenue SourcesNational Ads
Revenue SourcesPrint Ads
Institutional SupportNo Institutional Support
Staff Size (Business)Shared Corporate Staff
Staff Size (Editorial)11-20
Active VolunteersNone
AffiliationsThe Saginaw Valley Journal is published by Sterling Hoffman & Co. L.L.C.
Mappin LocationUniversity Center - Michigan
Principal StaffMichael Westendorf
Principal StaffDaniel Chapman
Principal StaffJames Gault
DescriptionPinned to the bulletin board at the editorial offices of the Saginaw Valley State University-based Saginaw Valley Journal is an article entitled “Leggings Aren’t Pants!” An opinion piece featured in a rival campus-run newspaper the article acts as a constant reminder for the Journal’s editorial staff of “what not to do.” Looking to provide the SVSU community with a news source that would provide more than “sex columns Lady Gaga album reviews and unresearched and disconnected opinion pieces” then-undergraduate student Michael Westendorf launched both print and online editions of the Saginaw Valley Journal in March of 2009. Its founding editorial reads “This newspaper was established for the SVSU community; for students faculty staff and the administration. It will be a newspaper’s newspaper and by that we mean straight hard news…we want to serve the faculty and staff as much as the students.”
Profile on CJR