TaglinePortland-centric news with a casual flair
Year Founded2009
Type or CoverageGeneral
Business TypeFor-profit
Revenue SourcesNational Ads
Revenue SourcesSubscriptions
Institutional SupportNo Institutional Support
Staff Size (Business)0
Staff Size (Editorial)1
Active Volunteers1-10
AffiliationsGoogle News; Google Ads; Amazon Affiliate (Kindle subscriptions).
Mappin LocationPortland - Oregon
Principal StaffJeff Martens
DescriptionWhen the news broke that the former model and millionaire’s widow Anna Nicole Smith had died the story seemed to capture the interest of virtually every local TV station major news network and newspaper. But all Jeff Martens of Portland Ore. wanted to know was the score of the previous night’s high school basketball game. Frustrated by Smith’s death dominating the seeming entirety of local news coverage Martens set out on his own to provide the kind of news he himself would like to read. Thus without any formal training as a journalist Martens launched ThePortlander with friend Jeremiah Kastner. Founded in 2007 the site now boasts as many as 60000 page views a month (with the slowest months in the 25000 range) despite the fact that for Martens who is also the founder and CEO of tech startup CPUsage it remains only a part-time endeavor. (Kastner remains a partner in the site but has since moved on to found news aggregator TheDailyGlobe.)
Profile on CJR