Yadkin Valley Sports

TaglineHigh school sports news for eighteen schools in central North Carolina
Year Founded2010
Type or CoverageHyperlocal
Type or CoverageSports
StateNorth Carolina
Business TypeFor-profit
Revenue SourcesLocal Ads
Revenue SourcesPrint Ads
Revenue SourcesPrint
Institutional SupportNo Institutional Support
Staff Size (Business)2-5
Staff Size (Editorial)2-5
Active Volunteers1-10
AffiliationsContent Sharing: WIFM 100.9 radio and WXII12-TV
Mappin LocationElkin - North Carolina
Principal StaffEric Lusk
Principal StaffPam Lusk
Principal StaffStarr Poplin
DescriptionAfter earning his undergraduate journalism degree from the University of North Carolina-Chapel Hill in 1993 Eric Lusk spent more than a decade patrolling small town sports beats at a number of newspapers across the state. In 2006 he got a job at the Elkin Tribune which has a circulation of around 4000. But just a year later the privately-owned paper was sold to a conglomerate and soon after gutted with a number of staff layoffs. Lusk remained but by the summer of 2010 he was looking to leave and he launched YadkinValleySports.com as a partial escape plan.
Profile on CJRhttp://www.cjr.org/news_startups_guide/2011/11/yadkin-valley-sports.php